JIMMY CHOO
2011 : The company introduces a men's line with sixteen styles. "It's not about income or what you do," Mellon says of the customer she has in mind. "It's more about attitude. We don't view men as a narrow category." The brand is acquired by Labelux. Both Mellon and Schulman resign.
2000 : Jimmy Choo named Accessory Designer of the Year by the British Fashion Council. In season three of Sex and the City, the brand becomes a mainstay in the closet of fictional fashion fanatic Carrie Bradshaw.